Web2App niches
Ads data through 30 September 2026 · Updated 7 October 2026
AdSpyLab sorts web2app advertisers into 26 niches. In September 2026 fitness was by far the largest, with 519,268 new Meta ads — five times the next niche. Among niches with more than 10,000 ads, e-commerce, entertainment and AI skills grew fastest, while nutrition and mental health shrank.
Also in Research: monthly market reports · brand cards and top advertisers
Niche pages
All niches, September 2026
New Meta ads by niche. A brand that runs funnels in several niches is counted in each, so the niches add up to more than the market total.
| Niche | Ads in Sep | vs Aug |
|---|---|---|
| Fitness | 519k | −13% |
| Nutrition & Diet | 99k | −40% |
| Mental Health | 57k | −38% |
| Men's Health | 54k | +18% |
| Microlearning & Self-Growth | 50k | −35% |
| AI Tools & Productivity | 49k | +1% |
| Dating & Relationships | 49k | −30% |
| E-commerce & Shopping | 45k | +218% |
| IQ & Cognitive Tests | 43k | −4% |
| AI & Tech Skills | 43k | +46% |
| Astrology & Spirituality | 42k | −10% |
| Beauty & Skincare | 39k | −31% |
| Language Learning | 29k | −18% |
| Photo & Video | 25k | +1% |
| Women's Health | 24k | +20% |
| Entertainment & Media | 21k | +50% |
| Health & Wellness | 21k | +6% |
| Religion & Faith | 10k | −1% |
| AI Companions | 8.0k | +84% |
| Pets | 7.6k | −25% |
| Kids & Family | 6.9k | −56% |
| Utilities | 6.8k | −2% |
| Finance & Money | 4.9k | −22% |
| Career | 4.4k | −41% |
| Travel & Leisure | 1.5k | +46% |
Go deeper than the public pages
Inside AdSpyLab: every Meta ad of every tracked web2app brand as it launches, its funnels with paywalls and prices, and how they change week to week.