Web2App ad market reports
Every month AdSpyLab publishes a report on the web2app ad market: how many new Meta ads subscription apps launched, which brands and niches grew, which creative angles took over and what paywalls charge. The latest edition covers September 2026: 1,301,372 new ads from 448 brands, with tai chi as the angle of the month.
Web2App Ad Market Report: September 2026
- Tai chi was about one in five new ads, across 23 advertisers
- AI skills courses and men’s health grew; diet apps fell 40%
- Liven and Relatio launched no new Meta ads in September
All reports
- Web2App ad market, September 2026published 7 October 2026
Explore by niche
The largest web2app niches in September 2026. All niches →
Fitness
519k new ads · −13% vs August · 51 brands
Nutrition & Diet
99k new ads · −40% vs August · 43 brands
Mental Health
57k new ads · −38% vs August · 31 brands
Men's Health
54k new ads · +18% vs August · 6 brands
Microlearning & Self-Growth
50k new ads · −35% vs August · 23 brands
AI Tools & Productivity
49k new ads · +1% vs August · 31 brands
Explore by brand
The most active web2app advertisers in September 2026. All brands →
BetterMe
155k new ads · −3% vs August · Fitness
WalkFit
95k new ads · −21% vs August · Fitness
YogaGo
88k new ads · −25% vs August · Fitness
Lasta
56k new ads · −18% vs August · Fitness
MuscleBooster
44k new ads · +119% vs August · Fitness
Tixu.ai
38k new ads · +102% vs August · AI & Tech Skills
Go deeper than the public pages
Inside AdSpyLab: every Meta ad of every tracked web2app brand as it launches, its funnels with paywalls and prices, and how they change week to week.