Lasta ads and funnels
Lasta launched 55,676 new Meta ads in September 2026 (−18% vs August), the #4 web2app advertiser we track. Its most-used angle was tai chi (63% of ads with a classified creative). Its main funnel is a 47-screen quiz that ends on a paywall with plans from €10.54.
Ad volume, last 12 months
New Meta ads Lasta launched each month. The busiest month so far was Aug 2026 with 68,257.
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Where the ads lead
Lasta sends its ads to two funnel domains, split into variants by URL — the top 6 variants below carry 54% of September ads.
| Funnel address | Ads in Sep | Share |
|---|---|---|
| lasta-fit.com/en/CY-fTBUauc5TdxFfQ8p?gender=female | 16k | 30% |
| lasta-fit.com/es/CY-eHzY4yqxlVbp4tUq?gender=female | 3.8k | 7% |
| lasta-fit.com/fr/CY-g4dY4iSVs2TTxwny?gender=female | 2.9k | 5% |
| lasta-fit.com/en/MC-rOaSouPDYZC0IFqc?gender=female | 2.5k | 4% |
| lasta-fit.com/en/MC-VEMkOtX63Hqoypsd?gender=male | 2.1k | 4% |
| lasta-fit.com/en/CYTC-f6PNeWhhNh0RJdWg?gender=male | 2.0k | 4% |
| Every funnel variant with its screens — in AdSpyLab | ||
Facebook pages
The pages Lasta’s September ads ran from. The largest, Emma Taylor, carried 39% of them.
| Page | Ads in Sep | Share |
|---|---|---|
| Emma Taylor | 21k | 39% |
| Warrior Workouts by Lasta | 12k | 21% |
| Transform in 28 Days by Lasta | 10k | 19% |
| Zoe Chang by Lasta | 7.0k | 13% |
| Fitness Challenge by Lasta | 3.0k | 5% |
| +5 more pages — see all in AdSpyLab | ||
Creative angles
What Lasta’s September ads were selling, as a share of its ads matched to a creative family, and how that share moved from August.
| Angle | Share of ads | vs Aug |
|---|---|---|
| Tai chi | 63.0% | −5% |
| Calisthenics | 21.0% | +28% |
| Chair workouts | 6.5% | +19% |
| Dance workouts | 1.6% | +3834% |
| Pilates | 0.9% | −32% |
| Walking | 0.9% | −78% |
| General / unnamed workouts | 0.2% | −91% |
| Data breach & identity scan | 0.2% | +9953% |
Top creatives in September
Three of Lasta’s most-launched creative families this month. A family is one concept re-cut into many ads.
VideoDaughter threatens bullying, mom prints chair tai chi plan for 28 days
VideoCarol, 65, shows the difference between 10,000 steps and 7 minutes of chair tai chi
VideoPrinted 28-day military calisthenics plan with street interview
more Lasta creative families launched in September, with hooks, run time and landing funnels
Open in AdSpyLabThe main funnel
The most-advertised Lasta funnel in our library, lasta-fit.com/en/CYTC-GQqx1p4Ydm02gfLM?gender=female. These are its first four screens.
#1
#2
#3#4every question, input and info screen from #5 to the paywall, including the email gate at #43
Open the full funnel
| Paywall plan | Price | Crossed out / then |
|---|---|---|
| 28 days | €10.54 | €61.99 |
| 12 weeks | €20.75 | €82.99 |
| 24 weeks | €31.50 | €104.99 |
| Germany walk, 5 October 2026 · prices vary by market, funnel and test | ||
- 47 screens in total: 18 questions, 17 inputs, 7 info screens, an email gate at #43
- Paywall at screen #47 — 70–83% off every plan, the 28-day plan preselected, 30-day money-back guarantee.
- Walked 5 October 2026 from an EU connection; our library holds 53 Lasta funnels, re-walked every week
Languages and markets
English 58%, Spanish 14%, German 10%, French 10%, Italian 5%, Arabic 1% of September ads with a detected language. 76% of the ads were targeted at the EU.
Competitors in Fitness
The largest fitness advertisers next to Lasta in September 2026. More on the Fitness page.
| Brand | Ads in Sep | vs Aug |
|---|---|---|
| BetterMe | 133k | −2% |
| WalkFit | 95k | −21% |
| YogaGo | 88k | −25% |
| MuscleBooster | 44k | +119% |
| FitMe | 35k | +13% |
Track Lasta every day
See every Lasta ad as it launches, its full funnels with paywalls and prices, and how they change week to week. Compare it with any competitor.
FAQ
How many ads does Lasta run on Facebook and Instagram?
Lasta launched 55,676 new Meta ads in September 2026 and 68,257 in August.
What does the Lasta funnel look like?
Its most-advertised funnel is a 47-screen quiz with an email gate at screen #43 and a paywall at #47.
How much does Lasta cost?
On 5 October 2026 the paywall of Lasta’s main funnel (Germany) showed: 28 days €10.54; 12 weeks €20.75; 24 weeks €31.50. Prices differ by market, funnel and test.
Who are Lasta’s competitors?
By Meta ad volume in Fitness: BetterMe, WalkFit, YogaGo, MuscleBooster, FitMe.