BetterMe ads and funnels
BetterMe launched 155,096 new Meta ads in September 2026 — more than any other web2app brand we track — across 29 funnel domains and 27 Facebook pages. 85% of the ads sell fitness, led by calisthenics (44% of ads) and pilates (16%). Its biggest funnel is a 75-screen quiz that ends on a paywall with an intro price from $6.93.
Ad volume, last 12 months
New Meta ads BetterMe launched each month. Two peaks: the New Year push in December 2025 and late summer 2026, with August the busiest month so far.
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One topic, one domain
BetterMe gives each workout topic its own funnel domain — calisthenics, pilates, chair yoga, walking, military workouts — and points ads at the matching one. 85% of September ads sell fitness; the rest go to its store, a mental-health quiz, a creators programme and smaller tests.
| Funnel domain | Ads in Sep | vs Aug |
|---|---|---|
| betterme-betterwoman.com | 42k | +9% |
| betterme-calisthenics.com | 27k | +11% |
| betterme-pilates.com | 15k | −1% |
| mind-quiz.betterme.world | 7.0k | −32% |
| betterme-chair-yoga.com | 5.7k | −32% |
| betterme-workouts.com | 4.9k | −22% |
| betterme-gym-workouts.com | 4.9k | +83% |
| betterme-walking-workouts.com | 4.7k | −17% |
| +21 more domains — see all in AdSpyLab | ||
Facebook pages
Most ads run from coach-persona pages rather than a single brand page. The largest, Lessie Fitness, carried 39% of September ads.
| Page | Ads in Sep | Share |
|---|---|---|
| Lessie Fitness | 60k | 39% |
| BetterMe Men | 34k | 22% |
| Tori Repa | 10k | 7% |
| BetterMe: Mental Health | 8.8k | 6% |
| BetterMe Store | 7.1k | 5% |
| +22 more pages — see all in AdSpyLab | ||
Creative angles
What BetterMe’s September ads were selling, as a share of its ads matched to a creative family, and how that share moved from August.
| Angle | Share of ads | Share vs Aug |
|---|---|---|
| Calisthenics | 43.9% | +1% |
| Pilates | 16.3% | −8% |
| Attachment styles & toxic relationships | 4.2% | −29% |
| Apparel & activewear retail | 3.9% | −24% |
| Tai chi | 3.4% | −29% |
| Chair workouts | 3.4% | −24% |
| Pelvic floor & Kegel training | 3.2% | +8% |
| Walking | 3.0% | −11% |
| Gym & strength training | 2.5% | +89% |
Top creatives in September
BetterMe’s three most-launched creative families this month. A family is one concept re-cut into many ads.
VideoBefore/after arms and belly—start calisthenics Mondays
VideoLegs close-up—15 minutes daily through July, calisthenics for women
VideoPrivate home pilates challenge instead of expensive reformer
more BetterMe creative families launched in September, with hooks, run time and landing funnels
Open in AdSpyLabThe main funnel: Calisthenics Challenge
The funnel behind BetterMe’s most-advertised domain, betterme-betterwoman.com, walked from a US connection on 5 October 2026. It runs 75 screens from the first question to the paywall. These are the first four.
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every question, input and info screen between #5 and the paywall, including the email gate at #64
Open the full funnel
| Paywall plan (screen #75) | Price | Crossed out |
|---|---|---|
| 1-week trial | $6.93 | $17.77 |
| 4 weeks most popular, preselected | $15.19 | $38.95 |
| 12 weeks | $36.99 | $94.85 |
| US walk, 5 October 2026 · 61% off on every plan · compare with other fitness paywalls on the Fitness page | ||
- 75 screens in total: 40 questions, 15 inputs, 14 info screens, 3 story screens, email gate
- Paywall with a countdown timer and a promo code; intro price from $6.93 in the US walk
- Personal “diagnosis” mid-quiz: screen 14 tells you your body type long before the email gate
- First screen is under test: between 21 September and 5 October we saw two headlines — “Choose your age” and “Start this Monday and become unrecognizable by November”
Our library holds 56 BetterMe funnels, re-walked every week so changes in screens and prices show up as versions.
Languages and markets
English 69%, Spanish 5%, French 4%, Italian 3%, Portuguese 3%, German 2% of September ads with a detected language. 63% of the ads were targeted at the EU.
Competitors in fitness
The next-largest fitness advertisers in September 2026. BetterMe launched 63% more ads than the next brand, WalkFit.
| Brand | Ads in Sep | vs Aug |
|---|---|---|
| WalkFit | 95k | −21% |
| YogaGo | 88k | −25% |
| Lasta | 56k | −18% |
| MuscleBooster | 44k | +119% |
| FitMe | 35k | +13% |
Track BetterMe every day
See every BetterMe ad as it launches, its full funnels with paywalls and prices, and how they change week to week. Compare it with any competitor.
FAQ
How many ads does BetterMe run on Facebook and Instagram?
BetterMe launched 155,096 new Meta ads in September 2026 and 159,370 in August, the most of any web2app brand we track.
What kind of funnels does BetterMe use?
Quiz funnels on topic-specific domains such as betterme-calisthenics.com and betterme-pilates.com. The largest one runs 75 screens — questions about age, goals, body type and habits — before an email gate and a paywall.
How much does BetterMe cost?
On 5 October 2026 the paywall of BetterMe’s main funnel showed an intro price from $6.93 in the US. Prices differ by plan, market and funnel version.
Who are BetterMe’s main competitors?
By ad volume in fitness: WalkFit, YogaGo, Lasta, MuscleBooster and FitMe.