MuscleBooster ads and funnels
MuscleBooster launched 44,205 new Meta ads in September 2026 (+119% vs August), the #5 web2app advertiser we track. Its most-used angle was tai chi (47% of ads with a classified creative). Its main funnel is a 49-screen quiz that ends on a paywall with plans from $4.99.
Ad volume, last 12 months
New Meta ads MuscleBooster launched each month. The busiest month so far was Jun 2026 with 62,807.
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Where the ads lead
MuscleBooster sends its ads to one funnel domain, split into variants by URL — the top 6 variants below carry 64% of September ads.
| Funnel address | Ads in Sep | Share |
|---|---|---|
| plan.muscle-booster.io/?branch-name=taichi&gender=male&link-id=g | 11k | 25% |
| plan.muscle-booster.io/?branch-name=wmncls&gender=female&link-id | 7.4k | 17% |
| plan.muscle-booster.io/?branch-name=taichi&gender=male&link-id=g | 5.0k | 11% |
| plan.muscle-booster.io/?branch-name=military_workout&gender=male | 1.8k | 4% |
| plan.muscle-booster.io/?branch-name=taichi&gender=male&link-id=g | 1.7k | 4% |
| plan.muscle-booster.io/?branch-name=taichi&gender=male&link-id=g | 1.6k | 4% |
| Every funnel variant with its screens — in AdSpyLab | ||
Facebook pages
The pages MuscleBooster’s September ads ran from. The largest, Muscle Booster, carried 38% of them.
| Page | Ads in Sep | Share |
|---|---|---|
| Muscle Booster | 17k | 38% |
| Maya Military Training | 11k | 25% |
| Alex Chen Tai Chi | 10k | 23% |
| Military Workouts with Marcus | 6.4k | 14% |
| Mia Works Out | 73 | 0% |
| +1 more pages — see all in AdSpyLab | ||
Creative angles
What MuscleBooster’s September ads were selling, as a share of its ads matched to a creative family, and how that share moved from August.
| Angle | Share of ads | vs Aug |
|---|---|---|
| Tai chi | 47.1% | +77% |
| Calisthenics | 46.2% | −28% |
| Chair workouts | 3.5% | −60% |
| Walking | 0.4% | +5517% |
| General / unnamed workouts | 0.1% | +424% |
| Fascia & lymphatic release routines | 0.0% | −10% |
| General language course / all-in-one app | 0.0% | new |
| Pelvic floor & Kegel training | 0.0% | −5% |
Top creatives in September
Three of MuscleBooster’s most-launched creative families this month. A family is one concept re-cut into many ads.
VideoSagging glutes after 40 vs military calisthenics in 7 minutes
ImageChair Tai Chi Challenge grid by age group with seated men
VideoFather transforms in 28 days of tai chi before daughter's prom
more MuscleBooster creative families launched in September, with hooks, run time and landing funnels
Open in AdSpyLabThe main funnel
The most-advertised MuscleBooster funnel in our library, plan.muscle-booster.io/?branch-name=taichi&gender=male&link-id=g. These are its first four screens.
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#4every question, input and info screen from #5 to the paywall, including the email gate at #37
Open the full funnel
| Paywall plan | Price | Crossed out / then |
|---|---|---|
| 1-week trial | $4.99 | |
| 4 weeks | $9.99 | $39.99 |
| 12 weeks | $18.99 | $89.99 |
| US walk, 5 October 2026 · prices vary by market, funnel and test | ||
- 49 screens in total: 22 questions, 7 inputs, 13 info screens, an email gate at #37
- Checkout step at screen #49 — priced per day ($0.32/day for 4 weeks), 4 weeks marked most popular, a 10-minute countdown.
- Walked 5 October 2026 from a US connection; our library holds 3 MuscleBooster funnels, re-walked every week
Languages and markets
English 47%, Italian 11%, Spanish 11%, French 11%, German 10%, Portuguese 10% of September ads with a detected language. 94% of the ads were targeted at the EU.
Competitors in Fitness
The largest fitness advertisers next to MuscleBooster in September 2026. More on the Fitness page.
Track MuscleBooster every day
See every MuscleBooster ad as it launches, its full funnels with paywalls and prices, and how they change week to week. Compare it with any competitor.
FAQ
How many ads does MuscleBooster run on Facebook and Instagram?
MuscleBooster launched 44,205 new Meta ads in September 2026 and 20,156 in August.
What does the MuscleBooster funnel look like?
Its most-advertised funnel is a 49-screen quiz with an email gate at screen #37 and a paywall at #49.
How much does MuscleBooster cost?
On 5 October 2026 the paywall of MuscleBooster’s main funnel (US) showed: 1-week trial $4.99; 4 weeks $9.99; 12 weeks $18.99. Prices differ by market, funnel and test.