FitMe ads and funnels
FitMe launched 35,166 new Meta ads in September 2026 (+13% vs August), the #7 web2app advertiser we track. Its most-used angle was tai chi (48% of ads with a classified creative). Its main funnel is a 52-screen quiz that ends at a paywall.
Ad volume, last 12 months
New Meta ads FitMe launched each month. The busiest month so far was Sep 2026 with 35,166.
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Where the ads lead
FitMe sends its ads to two funnel domains, split into variants by URL — the top 6 variants below carry 34% of September ads.
| Funnel address | Ads in Sep | Share |
|---|---|---|
| quiz.fitme.expert/intro-400?cohort=fitme_fl_400 | 3.6k | 10% |
| quiz.fitme.expert/intro-410?cohort=fitme_fl_410 | 2.7k | 8% |
| quiz.fitme.expert/intro-116?cohort=fitme_fl_116 | 1.6k | 5% |
| quiz.fitme.expert/cs/intro-114?cohort=fitme_fl_114 | 1.4k | 4% |
| quiz.fitme.expert/cs/intro-116?cohort=fitme_fl_116 | 1.3k | 4% |
| quiz.fitme.expert/fr/intro-116?cohort=fitme_fl_116 | 1.3k | 4% |
| Every funnel variant with its screens — in AdSpyLab | ||
Facebook pages
The pages FitMe’s September ads ran from. The largest, Military Training System, carried 42% of them.
| Page | Ads in Sep | Share |
|---|---|---|
| Military Training System | 15k | 42% |
| Mike's Strength Challenge | 12k | 33% |
| Lori Fitness | 8.0k | 23% |
| Master Wu | 773 | 2% |
| FitMe | 5 | 0% |
Creative angles
What FitMe’s September ads were selling, as a share of its ads matched to a creative family, and how that share moved from August.
| Angle | Share of ads | vs Aug |
|---|---|---|
| Tai chi | 48.0% | −8% |
| Calisthenics | 36.9% | −14% |
| Chair workouts | 3.8% | +292% |
| AI skills courses (multi-tool) | 0.2% | +51% |
| Face yoga | 0.2% | +3349% |
| Zodiac compatibility | 0.1% | +979% |
| Financial literacy & debt (incl. faith-based) | 0.1% | +2715% |
| Generic weight-loss programme | 0.1% | new |
Top creatives in September
Three of FitMe’s most-launched creative families this month. A family is one concept re-cut into many ads.
Video3D drama: woman 50+ pitied for shape, chair taiji saves her
ImageTrain silently, impress later — military calisthenics for 40+
VideoMark transforms through chair tai chi and impresses colleagues
more FitMe creative families launched in September, with hooks, run time and landing funnels
Open in AdSpyLabThe main funnel
The most-advertised FitMe funnel in our library, quiz.fitme.expert/intro-400?cohort=fitme_fl_400. These are its first four screens.
#1
#2
#3
#4every question, input and info screen from #5 to the paywall, including the email gate at #47
Open the full funnel- 52 screens in total: 29 questions, 11 inputs, 7 info screens, an email gate at #47
- Paywall at screen #52
- Walked 5 October 2026 from a US connection; our library holds 4 FitMe funnels, re-walked every week
Languages and markets
English 34%, Czech 14%, Spanish 14%, Arabic 11%, French 10%, German 10% of September ads with a detected language. 96% of the ads were targeted at the EU.
Competitors in Fitness
The largest fitness advertisers next to FitMe in September 2026. More on the Fitness page.
| Brand | Ads in Sep | vs Aug |
|---|---|---|
| BetterMe | 133k | −2% |
| WalkFit | 95k | −21% |
| YogaGo | 88k | −25% |
| Lasta | 56k | −18% |
| MuscleBooster | 44k | +119% |
Track FitMe every day
See every FitMe ad as it launches, its full funnels with paywalls and prices, and how they change week to week. Compare it with any competitor.
FAQ
How many ads does FitMe run on Facebook and Instagram?
FitMe launched 35,166 new Meta ads in September 2026 and 31,185 in August.
What does the FitMe funnel look like?
Its most-advertised funnel is a 52-screen quiz with an email gate at screen #47 and a paywall at #52.
Who are FitMe’s competitors?
By Meta ad volume in Fitness: BetterMe, WalkFit, YogaGo, Lasta, MuscleBooster.