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Guides
How we research the web2app ad market · by the AdSpyLab team
Practical guides on reading the ad market: how to spot growing niches and competitors from ad volume, and how to break that growth down into funnels, creative topics and formats.
How to analyze competitors’ ad creatives when there are thousands of them
Creative families instead of single ads, EU reach and reach gained, Ad Library rank, survival — and searching creatives by meaning.
Read the guide →How to spot growing niches and competitors early: count their ads
Ad volume as a proxy for spend, the two views to check every month, and how to tell real growth from duplicates.
Read the guide →Also in Research: monthly market reports · niches · brands
Go deeper than the public pages
Inside AdSpyLab: every Meta ad of every tracked web2app brand as it launches, its funnels with paywalls and prices, and how they change week to week.