The single most useful thing I look at in AdSpyLab is a plain count: how many ads each advertiser launches, month by month. In the product it is called Monthly Stats. I rarely see anyone else read the market this way, and I think it is one of the strongest signals there is.
Why ad volume is a proxy for spend
The logic is simple: the more creatives an advertiser launches, the more money it is most likely spending. Advertisers do not keep paying to test and rotate creatives on campaigns that lose money.
It is not one-to-one — some teams test wide on small budgets, others scale a few winners. But across a whole market, creative volume tracks spend well enough. And because it moves first, the monthly trend shows which segments, niches and products are starting to grow before it becomes obvious to everyone.
The two views I check every month
- Biggest by volume. Top niches, funnels or Facebook pages, sorted by number of ads. This is who is spending now.
- Fastest growing. The same list sorted by growth over the last month or the last three, with a minimum number of ads in the last complete month so small advertisers do not flood the top with +900%.
“But ad counts are easy to inflate”
True — an advertiser can launch the same creative fifty times. That is why the metric switches from Ads to Visuals: count distinct images and videos instead of ad objects, and duplicates stop moving the number.
What else is inside every ad
The count is only the start. Every ad carries:
- the funnel it sends traffic to;
- the Facebook page it runs from;
- the ad copy;
- the language;
- what the creative actually says and shows.
We label all of it, so the table groups and filters by any of these. The question changes from “who advertises the most” to what exactly is growing: which funnels, products, creative concepts, languages, pages and audience segments.
From numbers to the actual creatives
AdSpyLab also has the Ads Library: every creative we collect, grouped into families by visual similarity and labelled with an LLM. So growth breaks down into concrete creative concepts — you see not only that a product or niche started to scale, but which ideas and angles are doing the scaling.
Want to see the market without signing up? We publish an open monthly web2app ad market report, plus niche pages and brand cards built from the same data.
Read next: how to analyze competitors’ ad creatives when there are thousands of them.