Simple ads and funnels
Simple launched 27,058 new Meta ads in September 2026 (−65% vs August), the #11 web2app advertiser we track. Its most-used angle was walking (29% of ads with a classified creative). Its main funnel is a 114-screen quiz that ends on a paywall with plans from $22.
Ad volume, last 12 months
New Meta ads Simple launched each month. The busiest month so far was Aug 2026 with 76,473.
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Where the ads lead
Simple sends its ads to one funnel domain, split into variants by URL — the top 6 variants below carry 65% of September ads.
| Funnel address | Ads in Sep | Share |
|---|---|---|
| simple.life/survey/water-fasting | 5.0k | 18% |
| simple.life/survey/ | 3.3k | 12% |
| simple.life/survey/walking | 3.1k | 12% |
| simple.life/survey/tai-chi-walking | 2.2k | 8% |
| simple.life/survey/military-calisthenics-f | 2.0k | 8% |
| simple.life/survey/military-calisthenics-m | 2.0k | 7% |
| Every funnel variant with its screens — in AdSpyLab | ||
Facebook pages
The pages Simple’s September ads ran from. The largest, Simple App, carried 67% of them.
| Page | Ads in Sep | Share |
|---|---|---|
| Simple App | 18k | 67% |
| Simple Fasting App | 7.7k | 28% |
| Coach Kai Tan | 943 | 3% |
| Мy 28 Day Challenge | 258 | 1% |
| Simple: Weight Loss Coach | 4 | 0% |
| +2 more pages — see all in AdSpyLab | ||
Creative angles
What Simple’s September ads were selling, as a share of its ads matched to a creative family, and how that share moved from August.
| Angle | Share of ads | vs Aug |
|---|---|---|
| Walking | 28.8% | −10% |
| Fasting & meal timing | 28.7% | +32% |
| Tai chi | 17.3% | −50% |
| Generic weight-loss programme | 7.2% | +51% |
| Calisthenics | 6.3% | +184% |
| Chair workouts | 2.8% | +275% |
| Cortisol detox & hormonal belly diets | 0.4% | −20% |
| Autism test | 0.1% | new |
Top creatives in September
Three of Simple’s most-launched creative families this month. A family is one concept re-cut into many ads.
VideoRiverside Park map with weight stakes and daily step targets
VideoUGC compilation of Simple users with 12-8 eating window
VideoDrama: grandmother in wheelchair and granddaughter find ideal fasting window
more Simple creative families launched in September, with hooks, run time and landing funnels
Open in AdSpyLabThe main funnel
The most-advertised Simple funnel in our library, simple.life/survey/tai-chi-walking. These are its first four screens.
#1
#2
#3
#4every question, input and info screen from #5 to the paywall, including the email gate at #107
Open the full funnel
| Paywall plan | Price | |
|---|---|---|
| 1 week | $22 | |
| 4 weeks | $44 | |
| 12 weeks | $79 | |
| US walk, 3 October 2026 · prices vary by market, funnel and test | ||
- 114 screens in total: 82 questions, 10 inputs, 17 info screens, an email gate at #107
- Paywall at screen #114 — priced per day ($1.47/day for 4 weeks, $0.88 for 12 weeks); accepts FSA and HSA cards.
- Walked 3 October 2026 from a US connection; our library holds 18 Simple funnels, re-walked every week
Languages and markets
German 100% of September ads with a detected language. 78% of the ads were targeted at the EU.
Competitors in Nutrition & Diet
The largest nutrition & diet advertisers next to Simple in September 2026. More on the Nutrition & Diet page.
| Brand | Ads in Sep | vs Aug |
|---|---|---|
| Kure App | 19k | +15% |
| Best.me | 10k | −5% |
| ColonBroom | 8.8k | +32% |
| Formula | 5.8k | −42% |
| Digestiplan | 5.7k | −70% |
Track Simple every day
See every Simple ad as it launches, its full funnels with paywalls and prices, and how they change week to week. Compare it with any competitor.
FAQ
How many ads does Simple run on Facebook and Instagram?
Simple launched 27,058 new Meta ads in September 2026 and 76,473 in August.
What does the Simple funnel look like?
Its most-advertised funnel is a 114-screen quiz with an email gate at screen #107 and a paywall at #114.
How much does Simple cost?
On 3 October 2026 the paywall of Simple’s main funnel (US) showed: 1 week $22; 4 weeks $44; 12 weeks $79. Prices differ by market, funnel and test.
Who are Simple’s competitors?
By Meta ad volume in Nutrition & Diet: Kure App, Best.me, ColonBroom, Formula, Digestiplan.