Best.me ads and funnels
Best.me launched 10,295 new Meta ads in September 2026 (−3% vs August), the #22 web2app advertiser we track. Its most-used angle was keto / low-carb & egg diet (47% of ads with a classified creative). Its main funnel is a 61-screen quiz that ends on a paywall with plans from $7.00.
Ad volume, last 12 months
New Meta ads Best.me launched each month. The busiest month so far was Aug 2026 with 10,570.
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Where the ads lead
Best.me sends its ads to two funnel domains, split into variants by URL — the top 0 variants below carry 0% of September ads.
| Funnel address | Ads in Sep | Share |
|---|---|---|
| Every funnel variant with its screens — in AdSpyLab | ||
Facebook pages
The pages Best.me’s September ads ran from. The largest, Keto 10-day Challenge, carried 47% of them.
| Page | Ads in Sep | Share |
|---|---|---|
| Keto 10-day Challenge | 4.9k | 47% |
| Anna’s Intermittent Fasting | 4.1k | 40% |
| Keto 10-Day Body Reset | 697 | 7% |
| Egg Diet Challenge | 252 | 2% |
| Keto 10-Day Secret Challenge | 219 | 2% |
| +7 more pages — see all in AdSpyLab | ||
Creative angles
What Best.me’s September ads were selling, as a share of its ads matched to a creative family, and how that share moved from August.
| Angle | Share of ads | vs Aug |
|---|---|---|
| Keto / low-carb & egg diet | 46.8% | −6% |
| Fasting & meal timing | 33.0% | −2% |
| Generic weight-loss programme | 2.6% | +63% |
| Cortisol detox & hormonal belly diets | 1.6% | −22% |
| Calisthenics | 1.0% | +43% |
| Calorie tracking & deficit | 0.9% | −20% |
| Tai chi | 0.3% | −40% |
| ADHD (adult) | 0.3% | +415% |
Top creatives in September
Three of Best.me’s most-launched creative families this month. A family is one concept re-cut into many ads.
Video11 days no carbs: lose up to 18 kg, start now
VideoBoiled eggs with text 'Keto diet minus 12 kg in 2 weeks' and weight calculator
VideoEgg diet weight calculator for 11 kg loss
more Best.me creative families launched in September, with hooks, run time and landing funnels
Open in AdSpyLabThe main funnel
The most-advertised Best.me funnel in our library, iketo.best.me/ww-en/usd-metric?fb_placement=fw&fb_adset_id=fw&fb. These are its first four screens.
#1
#2
#3
#4every question, input and info screen from #5 to the paywall, including the email gate at #57
Open the full funnel
| Paywall plan | Price | Crossed out / then |
|---|---|---|
| 1-week trial | $7.00 | $18.00 |
| 1 month | $16.00 | $39.00 |
| 3 months | $37.00 | $95.00 |
| United States walk, 19 October 2026 · prices vary by market, funnel and test | ||
- 61 screens in total: 39 questions, 8 inputs, 8 info screens, an email gate at #57
- Paywall at screen #61 — prices are shown per day as well; the 3-month plan is labelled best deal and preselected, then renews at $95.00 every 3 months.
- First screen is under test: our walks saw 2 different openings — “The No-Carbs challenge at your own pace What is your gender?” and “What is your gender?”
- Walked 19 October 2026 from a US connection; our library holds 6 Best.me funnels, re-walked every week
Languages and markets
English 31%, Spanish 22%, French 14%, German 8%, el 7%, Romanian 7% of September ads with a detected language. 81% of the ads were targeted at the EU.
Competitors in Nutrition & Diet
The largest nutrition & diet advertisers next to Best.me in September 2026. More on the Nutrition & Diet page.
Track Best.me every day
See every Best.me ad as it launches, its full funnels with paywalls and prices, and how they change week to week. Compare it with any competitor.
FAQ
How many ads does Best.me run on Facebook and Instagram?
Best.me launched 10,295 new Meta ads in September 2026 and 10,570 in August.
What does the Best.me funnel look like?
Its most-advertised funnel is a 61-screen quiz with an email gate at screen #57 and a paywall at #61.
How much does Best.me cost?
On 19 October 2026 the paywall of Best.me’s main funnel (United States) showed: 1-week trial $7.00; 1 month $16.00; 3 months $37.00. Prices differ by market, funnel and test.