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The Coach ads and funnels

Ads data through 30 September 2026 · Funnel walked 19 October 2026 · Updated 21 October 2026

The Coach launched 17,007 new Meta ads in September 2026 (+28% vs August), the #17 web2app advertiser we track. Its most-used angle was sex skills & pleasure education (78% of ads with a classified creative), and 59% of its ads sell men's health. Its main funnel is a 59-screen quiz that ends on a paywall with plans from $9.99.

17k
new Meta ads in September — +28% vs August
#2
by ad volume in Men's Health (12 brands)
10
Facebook pages running the ads
45%
of new ads are video

Ad volume, last 12 months

New Meta ads The Coach launched each month. The busiest month so far was Sep 2026 with 17,007.

3.7kOct
25
2.5kNov
25
3.7kDec
25
957Jan
26
1.0kFeb
26
720Mar
26
2.0kApr
26
3.6kMay
26
4.3kJun
26
8.3kJul
26
13kAug
26
17kSep
26
Our collection widened in June 2026 (dashed line), so part of the step between May and June comes from the method, not only from The Coach.

Funnel domains

The Coach spreads its ads over 4 funnel domains.

Funnel domainAds in Sepvs Aug
quiz.the.coach9.8k+9%
quiz.the-coach-app.com5.6k+65%
quiz.intimatebooster.app1.5k+82%
get.the.coach134+109%

Ads by niche, September

Women's Health41%

Facebook pages

The pages The Coach’s September ads ran from. The largest, The Coach #1 men's health app, carried 50% of them.

PageAds in SepShare
The Coach #1 men's health app8.5k50%
The Coach For Her5.6k33%
The Coach App: Santé Masculine5403%
The Coach. For Her4653%
The Coach: App For Him4463%
+5 more pages — see all in AdSpyLab

Creative angles

What The Coach’s September ads were selling, as a share of its ads matched to a creative family, and how that share moved from August.

AngleShare of adsvs Aug
Sex skills & pleasure education77.5%+9%
Pelvic floor & Kegel training16.9%−17%
Sexual performance anxiety (mind-based ED/PE)3.1%−38%
Sexless marriage / lost desire0.3%+26%
Masturbation retraining0.3%−52%
Communication, eloquence & public speaking0.1%new
AI marketing & ad creation0.1%new
Attraction psychology (make them obsessed)0.0%−59%

Formats, September

UGC talking head22%
Product packshot + offer13%
Expert video11%
Hero image + headline10%
Text on designed background7%
The Coach leans on sex skills & pleasure education. 78% of its September ads sell it, against 13% across Men's Health as a whole.

Top creatives in September

Three of The Coach’s most-launched creative families this month. A family is one concept re-cut into many ads.

The Coach ad: 3D clitoris explains 7 ways to orgasmVideo
Sex skills & pleasure education1.6k ads

3D clitoris explains 7 ways to orgasm

Expert video · running since Apr 2026

The Coach ad: Easier to fake than explain: girl admitted faking orgasms for yearsVideo
Sex skills & pleasure education441 ads

Easier to fake than explain: girl admitted faking orgasms for years

UGC talking head · running since Jul 2026

The Coach ad: Weekly sex skills training plan—gym for your sex lifeImage
Sex skills & pleasure education433 ads

Weekly sex skills training plan—gym for your sex life

Grid / listicle · running since Apr 2026

+540

more The Coach creative families launched in September, with hooks, run time and landing funnels

Open in AdSpyLab

The main funnel

The most-advertised The Coach funnel in our library, quiz.the.coach/split_sias_new1. These are its first four screens.

The Coach funnel screen 1: Question: “Start your 1-minute self-check”#1
Question: “Start your 1-minute self-check”
The Coach funnel screen 2: Question: “HOW OLD ARE YOU?”#2
Question: “HOW OLD ARE YOU?”
The Coach funnel screen 3: Question: “"Sex is a Skill" program works for men like you”#3
Question: “"Sex is a Skill" program works for men like you”
The Coach funnel screen 4: Question: “Do you have a regular sexual partner?”#4
Question: “Do you have a regular sexual partner?”
+55 screens

every question, input and info screen from #5 to the paywall, including the email gate at #54

Open the full funnel
The Coach paywall plans, United States, 19 October 2026
Paywall planPriceCrossed out / then
4 weeks$9.99$38.99
12 weeks$24.99$89.99
24 weeks$39.99$179.99
United States walk, 19 October 2026 · prices vary by market, funnel and test

Languages and markets

English 91%, French 3%, Spanish 3%, Italian 2%, German 1% of September ads with a detected language. 91% of the ads were targeted at the EU.

Competitors in Men's Health

The largest men's health advertisers next to The Coach in September 2026. More on the Men's Health page.

BrandAds in Sepvs Aug
Kegel Men36k+89%
Solspace6.1k+861%
Rino4.6k+45%
Dr. Kegel4.3k−7%
Ultimapeak1.3k−6%

Track The Coach every day

See every The Coach ad as it launches, its full funnels with paywalls and prices, and how they change week to week. Compare it with any competitor.

FAQ

How many ads does The Coach run on Facebook and Instagram?

The Coach launched 17,007 new Meta ads in September 2026 and 13,291 in August.

What does the The Coach funnel look like?

Its most-advertised funnel is a 59-screen quiz with an email gate at screen #54 and a paywall at #59.

How much does The Coach cost?

On 19 October 2026 the paywall of The Coach’s main funnel (United States) showed: 4 weeks $9.99; 12 weeks $24.99; 24 weeks $39.99. Prices differ by market, funnel and test.

Who are The Coach’s competitors?

By Meta ad volume in Men's Health: Kegel Men, Solspace, Rino, Dr. Kegel, Ultimapeak.