JustFit ads and funnels
JustFit launched 11,867 new Meta ads in September 2026 (−48% vs August), the #19 web2app advertiser we track. Its most-used angle was pelvic floor & Kegel training (50% of ads with a classified creative). Its main funnel is a 53-screen quiz that ends at a checkout step.
Ad volume, last 12 months
New Meta ads JustFit launched each month. The busiest month so far was Jul 2026 with 33,306.
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Funnel domains
JustFit spreads its ads over 3 funnel domains.
| Funnel domain | Ads in Sep | vs Aug |
|---|---|---|
| justfit-pilates.com | 7.9k | −64% |
| justfitpro.com | 3.3k | new |
| justfit-workout.com | 622 | −21% |
Facebook pages
The pages JustFit’s September ads ran from. The largest, JustFit: Lazy Workout & Fit, carried 93% of them.
| Page | Ads in Sep | Share |
|---|---|---|
| JustFit: Lazy Workout & Fit | 11k | 93% |
| JustFit: home Workout for men | 622 | 5% |
| JustFit: Home Workout Plan | 181 | 2% |
Creative angles
What JustFit’s September ads were selling, as a share of its ads matched to a creative family, and how that share moved from August.
| Angle | Share of ads | vs Aug |
|---|---|---|
| Pelvic floor & Kegel training | 49.8% | −30% |
| General / unnamed workouts | 41.9% | +107% |
| Calisthenics | 3.8% | +95% |
| Postpartum fitness | 1.6% | −73% |
| Gym & strength training | 0.1% | −27% |
| Stretching & mobility | 0.1% | +17% |
| Tai chi | 0.0% | new |
| Walking | 0.0% | new |
Top creatives in September
Three of JustFit’s most-launched creative families this month. A family is one concept re-cut into many ads.
VideoMom does hip thrusts 'mummy poops' lying on couch without equipment
VideoGirl plays fitness game in bed on app
VideoQuiz game with points for waist and pelvic floor exercises
more JustFit creative families launched in September, with hooks, run time and landing funnels
Open in AdSpyLabThe main funnel
The most-advertised JustFit funnel in our library, justfit-pilates.com/en/?path=SGALEO. These are its first four screens.
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#2
#3
#4every question, input and info screen from #5 to the paywall
Open the full funnel- 53 screens in total: 23 questions, 15 inputs, 13 info screens
- Checkout step at screen #53
- Walked 19 October 2026 from a US connection; our library holds 7 JustFit funnels, re-walked every week
Languages and markets
English 59%, French 18%, German 12%, Spanish 9%, Portuguese 1%, Japanese 0% of September ads with a detected language. 99% of the ads were targeted at the EU.
Competitors in Fitness
The largest fitness advertisers next to JustFit in September 2026. More on the Fitness page.
| Brand | Ads in Sep | vs Aug |
|---|---|---|
| BetterMe | 134k | −1% |
| WalkFit | 99k | −17% |
| YogaGo | 88k | −24% |
| Lasta | 56k | −18% |
| MuscleBooster | 46k | +129% |
Track JustFit every day
See every JustFit ad as it launches, its full funnels with paywalls and prices, and how they change week to week. Compare it with any competitor.
FAQ
How many ads does JustFit run on Facebook and Instagram?
JustFit launched 11,867 new Meta ads in September 2026 and 22,870 in August.
What does the JustFit funnel look like?
Its most-advertised funnel is a 53-screen quiz and a paywall at #53.
Who are JustFit’s competitors?
By Meta ad volume in Fitness: BetterMe, WalkFit, YogaGo, Lasta, MuscleBooster.